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We are committed to protecting and respecting your privacy. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.
This section covers the sources and categories of personal data that we collect and process, why we do so, and the lawful bases for such processing.
This Privacy Policy covers the processing of the following categories of individuals:
Sources of personal data
We may obtain your personal data from the following sources:
Personal data that we collect and process
Why do we collect your personal data and what are our lawful bases for it?
We will use personal data in the legitimate interests of our business. In the table below, we explain what specific business interests we pursue when processing your personal data
| We may use your personal data to | What the legitimate interests of our business are |
| Provide our digital services to you |
Website and Application Management Promote our goods and services Account Management |
| Establish and manage our relationship |
Understand the market in which we operate Management Reporting (including at an intra-group level) Account Management |
| Learn about our digital users’ browsing patterns and the performance of our digital services | Website & Application Management |
| Security |
Managing security, risk and crime prevention Management Reporting (including at an intra-group level) |
| Let you know about our products, services and events that may be of interest to you by letter, telephone, email or other forms of electronic communication |
Promote our goods and services Management Reporting (including at an intra-group level) |
| Learn about how our products or services may be used |
Understand the market in which we operate Management Reporting (including at an intra-group level) |
If you object to us using your personal data for the above purposes, including direct marketing, please contact us using contact details set out in section 9.
Where we use cookies or similar technologies we will seek your prior consent where required to do so by law.
Where we use your email or other digital means to communicate marketing information to you we will seek your prior consent where required to do so by law.
We do not sell your personal data to any third party. Your data may only be shared with third parties when you give us your express permission.
Our website may, from time to time, contain links to and from the websites of our partner networks, creative partners and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy notices or policies and that we do not accept any responsibility or liability for how they process your personal data. Please check their privacy notices or policies before you submit any personal data to these websites.
Please do not submit any information via this website if you are not happy with the way your personal data is processed as described in this Privacy Policy.
This section covers existing and prospective customers, business partners and suppliers, collectively called Business Partners. We may collect personal data related to employees, directors, authorised signatories and other individuals associated with our existing or prospective Business Partners.
We may obtain your personal data from the following sources:
Personal data that we collect and process
We may collect the following categories of personal data relating to our Business Partners’ employees, officers, authorised signatories, or other associated individuals:
Why do we collect your personal data and what are our lawful bases for it?
We will use personal data in the legitimate interests of our business. In the table below, we explain what specific business interests we pursue when processing your personal data
| We may use your personal data to: | What the legitimate interests of our business are: |
| Provide you with our products or services or receive products or services from you |
Efficiently fulfil our contractual and legal obligations Management Reporting (including at an intra-group level) |
| Establish and manage our relationship |
Efficiently fulfil our contractual and legal obligations Account Management Understand the market in which we operate Management Reporting (including at an intra-group level) Exercise or defend legal claims |
| Learn about how our products and services are or may be used |
Understand the market in which we operate Management Reporting (including at an intra-group level) |
| Security |
Managing security, risk and fraud prevention Management Reporting (including at an intra-group level) |
| Let you know about our products, services and events that may be of interest to you by letter, telephone, email or other forms of electronic communication |
Promote our goods and services Management Reporting (including at an intra-group level) |
If you object to us using your personal data for above purposes, including direct marketing, please let us know using the email address provided in section 11.
Where we use your email to communicate marketing information to you we will seek your prior consent where required to do so by law.
Sources of personal data
We may obtain your personal data from you directly and from our systems’ records
Personal data that we collect and process
Why do we collect your personal data and what are our lawful bases for it?
We will use personal data in the legitimate interests of our business. In the table below, we explain what specific business interests we pursue when processing your personal data
| We may use your personal data to: | What the legitimate interests of our business are: |
| Security | Managing security, risk and crime prevention |
| Maintain records of visitors to our premises | Management Reporting |
| Pictures or filming to support our communication and promotional campaign | Promote our goods and services |
If you object to us using your contact details for these purposes, please let us know using the email address provided in section 9.
If and when transferring your personal data outside the EEA (which consists of EU member states and Iceland, Lichtenstein and Norway), we will only do so using one of the following safeguards:
You may request a copy of any relevant document in relation to transfers of your personal data outside the EEA by contacting us using the contact details in section 9 below.
You are entitled to obtain information from us on how we handle your personal data, to see copies of all personal data held by us and to request that your personal data is amended, corrected or deleted from our systems. You can also limit, restrict or object to the processing of your data.
We do not carry out any decision-making based solely on automated processing, including profiling.
If you gave us your consent to use your data, e.g. so that we can send you marketing emails, you can withdraw your consent at any time. Please note that even if you withdraw your consent, we can still rely on the consent you gave as the lawful basis for processing your personal data before you withdrew your consent.
You can object to our use of your personal data where we stated we rely on our legitimate business interests to do so. We explained the legitimate interests we rely on in sections ‘Why do we collect your personal data and what are our lawful bases for it?’ above.
If you would like to exercise any of your above rights, contact us using the contact details in section 9 below.
We may revise this Privacy Policy at any time by amending this page. Any changes to our processing will take effect within a reasonable period of time after posting the amended Privacy Policy, so that you would have time to consider if you are ok with the changes.
Our website is designed to appeal to adults only. We do not knowingly solicit any information from children or people under the legal drinking age, nor do we knowingly market or otherwise target our websites or its products or services to children or people under the legal drinking age.
If we become aware that a visitor to our websites is a child or under the Legal Drinking Age in the country or other territory in which he or she is located at the relevant time and has registered without verifiable parental consent, we will remove his or her personal information from our files.
We will keep and Process your Personal Data only for as long as is necessary for the purposes for which it was collected in connection with your relationship with us, unless we have a legal right or obligation to retain the data for a longer period, or the data is necessary for the establishment, exercise or defence of legal claims.
In the present Privacy Policy, “We” or “us” means Bacardi Global Brands Limited, registered in England and Wales under company number 3651489. Our registered office and main trading address is at 12 Steward Street, London, E1 6FQ, United Kingdom. Our VAT number is GB 222 2530 16. If you have any concerns about material which appears on our website or if you need to communicate with us, please contact us as explained in section 9.
For the purpose of the General Data Protection Regulation 2016/679 and any implementing legislation (the “GDPR”), we will be the data controller responsible for any personal information about you.
Questions, comments, complaints and requests regarding this Privacy Policy, or our privacy practices in general, are welcomed.
Any queries and requests regarding this Privacy Policy are welcome via the contact points below.
| Who you are | Via | Address |
| Digital Visitor | Online Form | http://Contact.BacardiLimited.com |
| Business Partners or Visitor to our Premises | DataProtection@bacardi.com |
If you are unhappy with how we dealt with your request or complaint, you have the right to file a complaint with the Information Commissioner’s Office, the UK data protection supervisory authority or your local data protection supervisory authority in the EU.